Skip to content

Platform

BigCommerce growth without the platform tax

BigCommerce gives mid-market merchants native features that need apps elsewhere: multi-storefront, B2B, faceted search, customer groups and a customisable checkout without an enterprise upgrade. We help brands convert those built-in capabilities into search visibility, conversion rate and cleaner operations.

Get a Growth AnalysisSee all services

What shapes the work

How BigCommerce actually behaves

Platform facts decide the strategy. These are the ones that matter most for growth on BigCommerce.

Flexible URLs and native SEO controls

BigCommerce allows custom URL structures for categories and products and provides built-in canonical, robots and structured data settings, which means catalog SEO can be done without workarounds.

Native faceted search

Product filtering is built into the platform. Its index rules need configuring so filtered pages help shoppers without flooding search engines.

Optimized One-Page Checkout

The checkout is customisable through the Checkout SDK and settings, and supports many payment gateways without a platform surcharge.

Multi-storefront and B2B

Multiple storefronts from one back end and the B2B Edition support wholesale, regional and brand-specific stores without duplicating operations.

What we do on BigCommerce

The work, by layer

Stencil theme development

Custom themes and performance work using BigCommerce's Stencil framework and Page Builder.

Catalog SEO

Category architecture, faceted navigation indexing rules, product schema and content linking into the catalog.

Shopping and feeds

Google channel setup, feed enrichment and Merchant Center compliance for the full catalog.

Checkout and CRO

Checkout SDK customisation, express payments and product page experiments.

Tracking

GA4 data layer, GTM and server-side tagging across storefronts.

Integrations

ERP, PIM and marketplace connections through BigCommerce's APIs and webhooks.

Common problems

What we usually find on BigCommerce stores

  • Faceted URLs in the index

    Filter combinations left indexable are diluting category rankings.

  • Default product data in the feed

    The Google channel is sending titles and attributes that were never optimised.

  • Theme performance

    Stencil themes overloaded with scripts and unoptimised media.

  • Multi-storefront SEO overlap

    Storefronts sharing content without clear canonical and regional targeting.

Services

What we run for BigCommerce brands

Get foundEcommerce SEOCategory and product pages that rank for buying queriesExploreBuild the storeProduct Feed OptimizationTitles, attributes and rules that lift Shopping performanceExploreGet foundGoogle ShoppingShopping campaigns and free listings run from a clean feedExploreConvert moreConversion Rate OptimizationResearch-led testing on product, cart and checkout templatesExploreBuild the storeEcommerce DevelopmentStorefront engineering built for speed and conversionExploreMeasure and retainEcommerce AnalyticsGA4, GTM, server-side tracking and attribution you can trustExplore

By service, on BigCommerce

What changes for each service here

BigCommerceBigCommerce analytics agencyBigCommerce analytics agency: a clean Script Manager tag inventory, same domain checkout attribution, webhook driven server events and honest reconciliation.ReadBigCommerceBigCommerce CRO agencyBigCommerce CRO agency: same domain checkout you can customize, native filtering to tune, customer group pricing and tests scoped through Script Manager.ReadBigCommerceBigCommerce development agencyBigCommerce development agency: Stencil theme work, API and webhook integrations, custom checkout on your own domain and headless builds on the storefront APIs.ReadBigCommerceBigCommerce email marketing agencyBigCommerce email marketing agency: built in cart recovery versus platform flows, customer groups as segments, webhook driven data and templated order emails.ReadBigCommerceBigCommerce Google Ads agencyBigCommerce Google Ads agency: catalog structure that shapes the feed, Script Manager tag placement, same domain checkout and campaigns split by channel.ReadBigCommerceBigCommerce SEO agencyBigCommerce SEO agency working with native faceted search, configurable URL structures, the built in redirect manager and Stencil theme templates.Read

Questions

BigCommerce questions

Other platforms: Shopify, Shopify Plus, WooCommerce, Headless Commerce

Is BigCommerce good for large catalogs?

Yes. Native faceted search, flexible URLs and strong API limits make it well suited to large, complex catalogs, provided indexation rules and product data are managed carefully.

Do you build on BigCommerce headless too?

Yes. BigCommerce supports headless storefronts through its GraphQL Storefront API, and we build them when a merchant needs a custom front end.

Can you migrate us to or from BigCommerce?

Yes, in either direction, with URL mapping, data migration and tracking continuity handled so organic and paid performance carry over.

Find the leak.

A free Growth Analysis ranks what your store should fix first, by revenue at stake.

Get a Growth Analysis