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Build the store

Storefronts engineered for revenue, not just launched

A store is a piece of software that has to load in under two seconds, survive a Black Friday spike, sync with your ERP and still be easy to change on a Tuesday afternoon. We build stores with that job in mind, on the platform that fits, with SEO and tracking done in the build rather than bolted on afterwards.

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What changes

  • Core Web Vitals in the green on real devices, including the product page
  • Custom features that would otherwise need three conflicting apps
  • A codebase your team or the next agency can work in without a rewrite

Acts on: Product, Conversion, Cart, Checkout

What is included

The work, item by item

Theme and front-end development

Custom themes on Shopify Online Store 2.0, block-based WooCommerce builds, and component-based front ends for headless projects. Performance budgets are set before design starts.

Custom functionality

Bundles, configurators, B2B pricing, subscriptions, quote requests, store locators and anything else a stock theme cannot do, built as maintainable code.

Integrations

ERP, PIM, OMS, 3PL, marketplaces and email platforms connected through official APIs, webhooks and middleware, with error handling that alerts someone.

Replatforming and migrations

Catalog, customer, order and content migration with URL mapping and redirects planned so organic revenue survives the switch.

Performance engineering

Image pipelines, script governance, third-party audit, critical CSS and caching strategy, measured on real user data rather than a lab score.

SEO and tracking in the build

Structured data, canonical logic, faceted navigation rules, GA4 and server-side tagging designed into the store so they work on day one.

Focused work

Development tasks with their own page

Ecommerce DevelopmentHeadless storefront developmentHeadless storefront development: the frontend, data layer, rendering strategy and rebuilt storefront services behind a store that runs on commerce APIs.ReadEcommerce DevelopmentEcommerce platform migrationEcommerce platform migration: data modelling, a complete URL map, tracking and feeds rebuilt, and a cutover plan that protects revenue through the move.ReadEcommerce DevelopmentEcommerce site speed optimizationEcommerce site speed optimization: real-visitor measurement, a script inventory with owners, image and font work, and a budget that stops the gains eroding.Read

On your platform: BigCommerce development agency, Headless commerce development agency, Shopify Plus migration agency, Shopify speed optimization, WooCommerce development agency.

Fit

This is the right service if

If none of these sound like your store, the Growth Analysis will point at what does.

  • Your theme has been customised by four different developers and every change breaks something
  • You are replatforming and cannot afford to lose organic traffic in the move
  • You need functionality that no combination of apps delivers cleanly
  • Site speed is costing you conversions and the last agency blamed the platform

How it runs

From first look to compounding results

  1. Technical discovery

    Requirements, integrations, data model and performance targets documented, with a platform recommendation if you are choosing one.

  2. Design and build in sprints

    Templates ship in priority order, product page first, on a staging store you can review with real products and real data.

  3. Migration and launch

    Data moved, redirects tested, tracking verified end to end, load tested, then launched at a quiet hour with a rollback plan.

  4. Iterate with data

    After launch the store enters the optimisation cycle: CRO, SEO and feature work driven by what customers actually do.

Delivered inside

Questions

Development questions we get asked

Which ecommerce platform should we choose?

For most brands under a few hundred million in revenue Shopify or Shopify Plus is the pragmatic answer. WooCommerce fits content-heavy stores with existing WordPress investment. Headless makes sense when you have engineering capacity and a real need for it. We recommend based on your catalog, team and integrations, not on what we prefer to build.

How long does an ecommerce build take?

A custom Shopify theme typically takes eight to fourteen weeks from discovery to launch. Replatforming projects with complex integrations run longer, and we scope them honestly rather than promising a date we cannot hold.

Do you take over existing stores?

Yes. Many engagements start with a code review of an inherited theme, followed by a plan to stabilise it or rebuild it, whichever costs less over the next two years.

Who owns the code?

You do. Everything lives in your platform account and a repository you control.

Connected work

Services this one feeds

All services
Build the storeShopify DevelopmentThemes, apps, Plus features and Hydrogen buildsExploreGet foundEcommerce SEOCategory and product pages that rank for buying queriesExploreConvert moreConversion Rate OptimizationResearch-led testing on product, cart and checkout templatesExploreMeasure and retainEcommerce AnalyticsGA4, GTM, server-side tracking and attribution you can trustExplore

Find the leak.

A free Growth Analysis ranks what your store should fix first, by revenue at stake.

Get a Growth Analysis