Problems
Ecommerce problems, fixed
Something is broken and the revenue is leaking now. Each page lists the symptoms, ranks the causes by how often they are the reason, and gives the fix in the order that works.
Merchant Center and Shopping
7 stepsMerchant Center account suspendedA suspended Merchant Center account stops every Shopping ad and free listing at once. The causes ranked by frequency, and the fix in order.See the fix6 stepsMerchant Center availability mismatchA Merchant Center availability mismatch means the page said sold out while the feed said in stock, or the reverse. Causes by frequency and the fix in order.See the fix8 stepsMerchant Center feed fetch failedA Merchant Center feed fetch failed means Google could not download or read your file. Where the fetch breaks, and how to get the schedule running again.See the fix6 stepsMerchant Center misrepresentation violationMisrepresentation is the policy behind most Merchant Center warnings. What reviewers check on your site, the causes ranked, and the repair in order.See the fix6 stepsMerchant Center missing shipping informationMerchant Center missing shipping information stops Shopping ads for a whole country at once. Where the gap usually is, and how to set shipping so it holds.See the fix6 stepsMerchant Center price mismatchA Merchant Center price mismatch means the crawler saw a different price on your page than the feed sent. The ranked causes and the fix, step by step.See the fix8 stepsPerformance Max not convertingPerformance Max not converting usually means the campaign is starved of signal, assets or eligible products. Diagnose in order before restructuring.See the fix8 stepsPerformance Max spending on brand searchesPerformance Max spending on brand searches inflates reported return. How to measure the brand share, exclude it and keep the campaign honest.See the fix6 stepsProducts disapproved for missing GTINProducts disapproved for missing GTIN usually trace to empty barcode fields, invalid codes or one code shared across variants. Ranked causes and the fix.See the fix8 stepsShopping ads not showingShopping ads not showing usually traces to eligibility, not bidding. Work through account, product, campaign and targeting checks in that order.See the fix7 stepsShopping CPCs risingShopping CPCs rising is often a mix shift rather than a price rise. Separate the query, product and auction causes before changing any bid.See the fix7 stepsShopping impression share droppedWhen Shopping impression share drops, the lost share columns say whether budget or rank caused it. Read them first, then fix the right lever.See the fix
Google Ads
7 stepsCompetitors bidding on your brand nameOther advertisers appearing on your brand name is allowed in most cases. What you can control, what you can report, and how to hold the position.See the fix8 stepsGoogle Ads conversion tracking not workingGoogle Ads conversion tracking not working shows as zero, double or unverified conversions. Find which of the three you have, then fix the tag.See the fix8 stepsGoogle Ads ROAS droppedWhen Google Ads ROAS dropped, decide first whether revenue fell or measurement changed. The order of these checks saves weeks of wrong fixes.See the fix
Tracking and analytics
8 stepsConversions dropped after Consent ModeConversions dropped after Consent Mode is usually a configuration choice, not a legal ceiling. What to check, and how to keep reporting honest.See the fix8 stepsGA4 purchase event not firingA GA4 purchase event not firing leaves ecommerce reports empty while orders keep arriving. Trace the event from checkout to property and repair it.See the fix8 stepsGA4 revenue does not match ShopifyGA4 revenue does not match Shopify for reasons that are partly fixable and partly expected. Separate the two, then close the gap that is real.See the fix8 stepsGA4 unassigned trafficGA4 unassigned traffic means a session's source could not be placed in any channel. Find which sessions, why, and how to give them a home.See the fix
Meta
6 stepsMeta ad account restrictedA restricted Meta ad account halts delivery across Facebook and Instagram. What triggers the restriction, how to appeal once, and how to keep it from recurring.See the fix8 stepsMeta ads purchases not matching store ordersMeta Ads purchases not matching store orders comes from attribution, deduplication and timing. Sort the reporting differences from the real defects.See the fix6 stepsMeta ads rejected for health claimsWhy Meta rejects ads for personal health and appearance or unrealistic outcomes, and how to rewrite copy, creative and landing pages so they pass review.See the fix
Platform and speed
8 stepsCore Web Vitals failing on product pagesCore Web Vitals failing on product pages has three separate causes. Fix the metric that is actually failing rather than optimising everything at once.See the fix6 stepsShopify collection pages not rankingShopify collection pages not ranking for category terms usually means thin pages, overlapping collections and weak links. Causes ranked, fix in order.See the fix8 stepsShopify duplicate product URLsShopify duplicate product URLs come from collection paths, variant parameters and tag pages. What to canonicalise, what to link, what to block.See the fix7 stepsShopify store slow on mobileA Shopify store slow on mobile usually comes down to app scripts, oversized images and busy theme sections. How to find the weight and remove it in order.See the fix8 stepsWooCommerce checkout errorsWooCommerce checkout errors usually come from caching, gateway settings or plugin conflicts. Reproduce, read the logs, then isolate the cause.See the fix8 stepsWooCommerce site slowA slow WooCommerce site is usually database work and uncached requests, not the theme alone. Diagnose server, database and front end in that order.See the fix
Search and indexation
8 stepsDiscovered currently not indexed on an ecommerce siteDiscovered currently not indexed means Google found the URL and chose not to crawl it yet. On a store, that is usually a crawl priority problem.See the fix8 stepsEcommerce traffic dropped after a Google core updateEcommerce traffic dropped after a Google core update calls for diagnosis before action. How to confirm the cause and what actually moves it back.See the fix8 stepsFaceted navigation URLs indexedFaceted navigation URLs indexed means filter combinations are competing with your category pages. Decide which facets earn a page, then control the rest.See the fix8 stepsOrganic traffic dropped after platform migrationOrganic traffic dropped after platform migration is usually redirects, blocked crawling or lost content. Work the checks in order of how fast they pay back.See the fix8 stepsProduct pages not indexed by GoogleProduct pages not indexed by Google usually means a directive, a canonical or thin content. Read the exact status first, then fix what it names.See the fix8 stepsProduct rich results not showingProduct rich results not showing usually means invalid markup, mismatched data or an ineligible page. Validate, align and then wait for a recrawl.See the fix
Conversion and returns
8 stepsEcommerce conversion rate dropped suddenlyWhen ecommerce conversion rate dropped suddenly, check measurement, traffic mix and the site in that order. Most sharp drops have a single dated cause.See the fix8 stepsHigh checkout abandonment rateA high checkout abandonment rate means people who decided to buy did not finish. Find the step they leave on, then remove what stopped them.See the fix8 stepsHigh ecommerce return rateA high ecommerce return rate is a data problem before it is a policy problem. Measure returns by reason and product, then fix what causes them.See the fix8 stepsLow add to cart rateA low add to cart rate points at the product page or the traffic reaching it. Separate the two, then fix what is missing from the buying decision.See the fix
8 stepsAbandoned cart emails not sendingAbandoned cart emails not sending usually means the trigger never fired or a filter removed the profile. Trace one real abandonment end to end.See the fix8 stepsKlaviyo emails going to spamKlaviyo emails going to spam is a reputation problem with a technical foundation. Fix authentication first, then the sending behaviour behind it.See the fix
Stop the leak.
A free Growth Analysis finds what is broken and ranks it by the revenue it costs you.