In short
The fastest ways to increase ecommerce sales are to fix the things silently losing orders: inaccurate tracking, slow product pages, broken or disapproved product feeds, and checkout friction. After that, growth comes from raising conversion rate on the highest-traffic templates, increasing average order value through merchandising, and adding qualified traffic through category SEO, Shopping and AI visibility.
First, stop losing the sales you already earn
These four are nearly always worth doing before any new spend.
- Reconcile tracking with orders. If GA4 and ad platforms disagree with your order system, bidding algorithms and reports are optimising toward the wrong thing.
- Fix product page speed on mobile. Every second of load on a product page costs conversions; images, apps and third-party scripts are the usual culprits.
- Clear feed disapprovals and missing identifiers. Products that are not eligible do not appear in Shopping, free listings or AI shopping features at all.
- Remove checkout friction. Surprise shipping costs, forced account creation and missing express payments are the top reasons carts are abandoned at the final step.
Then, convert more of the visits you have
Conversion work should follow the money: the template and device with the most traffic and the largest gap to potential.
- Rebuild the product page hierarchy: price, variants, availability, shipping and returns visible without scrolling on mobile.
- Put reviews and social proof where the decision is made, next to the add-to-cart, not at the bottom.
- Use a cart drawer with a free-shipping threshold and one relevant recommendation, then test it.
- Answer objections on the page: sizing, compatibility, delivery times and returns, drawn from support tickets.
Raise the value of each order
Average order value is often the cheapest lever because it needs no new traffic.
- Bundles and multi-buy offers on products that are bought together anyway.
- Free-shipping thresholds set slightly above current average order value, tested for margin impact.
- Post-purchase offers presented after payment so they never risk the original order.
Add traffic that is ready to buy
New traffic is the most expensive lever and the one to pull once the store converts.
- Category page SEO for commercial head terms your competitors already rank for.
- Shopping campaigns structured by margin, with feeds optimised for the queries that convert.
- Product and buying-guide content structured so AI answer engines can cite it.
- Email and SMS flows that bring existing customers back, which costs less than acquiring anyone new.
How to choose your order
Estimate the revenue at stake for each item: current sessions, conversion rate and order value on the affected template, multiplied by a realistic improvement. Divide by the effort. Do the top three. Measure. Repeat. This is exactly the exercise our Growth Analysis performs with your data, and it is why the plan differs for every store.