Get found
Ecommerce SEO that ranks the pages that sell
Most store SEO effort goes into a blog nobody buys from. We put it into the catalog: category pages built for commercial queries, product pages that earn rich results, and an architecture Google can crawl in one pass.
What changes
- Category pages ranking for the head terms your buyers actually type
- Faceted navigation, pagination and variants under control instead of bloating the index
- Organic revenue tracked per template so you know which pages pay
Acts on: Traffic, Discovery
What is included
The work, item by item
Catalog architecture
We map demand to your taxonomy: which categories deserve a page, which facets should index, how collections nest, and where depth is hurting crawl budget. The output is a URL plan, not a slide deck.
Technical crawl work
Canonical rules for variants, parameter handling, pagination, out-of-stock behaviour, JavaScript rendering checks, sitemap hygiene and log-file review on larger catalogs.
Category page content
Buyer-intent copy above and below the grid, comparison blocks, sub-category links and FAQs that answer the questions people ask before they filter.
Product page optimization
Titles built from real search language, Product and Offer structured data that validates, review markup, image alt text at scale, and specification content that beats manufacturer boilerplate.
Internal linking
Rules-based linking from blog and guide content into money pages, breadcrumb schema, related-product logic and menu structure that passes authority where it earns revenue.
Reporting by template
Search Console and GA4 joined so you see clicks, revenue and conversion rate for category pages, product pages and content separately.
Focused work
SEO tasks with their own page
On your platform: BigCommerce SEO agency, Headless commerce SEO agency, Shopify Plus SEO agency, Shopify SEO agency, WooCommerce SEO agency.
Search and AI visibility
Be the store the answer names
Shoppers research in search results, in the Shopping tab, in AI Overviews and in chat assistants. All of them read the same things: pages that answer clearly, product data that is complete, and entities that are unambiguous.
- Category and product pages that rank for buying queries and read cleanly as passages
- Merchant Center data that feeds free listings, Shopping ads and Google's AI shopping features
- Structured data and crawler access checked for Googlebot, OAI-SearchBot, PerplexityBot and ClaudeBot
- A monthly visibility baseline across engines, reported as measurement rather than promise
No one can guarantee a citation. We remove every reason to be skipped, then measure.
Fit
This is the right service if
If none of these sound like your store, the Growth Analysis will point at what does.
- You run a catalog with 200 or more SKUs and organic traffic lands mostly on the homepage or the blog
- Your category pages have a heading, a grid and nothing else
- Variants, filters or sort parameters are creating thousands of indexable near-duplicates
- Paid search is carrying terms you should own organically
How it runs
From first look to compounding results
Crawl and demand audit
A full crawl of the store, Search Console export, and keyword mapping against every category. You get a ranked list of fixes with the revenue at stake for each.
Architecture and technical fixes
We ship the canonical, indexation, speed and schema changes first, either through your theme or directly in the platform, because content on a broken foundation goes nowhere.
Category and product build-out
Priority categories get full treatment in batches. Product pages are handled through templates and data, so improvements apply to thousands of pages at once.
Compound and expand
Monthly cycles that add new category targets, refresh what slipped, and expand into guide content only where it can link to a page that sells.
Delivered inside
Questions
SEO questions we get asked
How long does ecommerce SEO take to show results?
Technical fixes usually show in crawl and indexation data within a few weeks. Ranking and revenue movement on category pages typically takes three to six months, and compounds from there. Anyone promising faster is describing paid traffic.
Do you write the category and product copy?
Yes. Copy is written by people who work in ecommerce, from your search data and your product knowledge, and reviewed with your team before it goes live.
Can you work inside our Shopify or WooCommerce theme?
Yes. Most technical SEO on Shopify and WooCommerce is theme, metafield and app work. We make the changes ourselves rather than sending your developer a ticket.
Does ecommerce SEO include link building?
We earn links through content that deserves them, digital PR when it fits, and supplier or partner relationships you already have. We do not buy links or run private networks.
Connected work
Services this one feeds
Find the leak.
A free Growth Analysis ranks what your store should fix first, by revenue at stake.