Build the store
Merchant Center that stays approved and keeps selling
A Merchant Center suspension can switch off a store's largest channel overnight, and the appeal process punishes guesswork. We set accounts up to pass policy review the first time, resolve suspensions with evidence, and keep the account healthy as Google changes the rules.
What changes
- An account configured correctly for shipping, tax, returns and business identity
- Disapprovals and suspensions resolved with documented fixes, not repeated appeals
- Free listings, promotions and product ratings switched on and working
Acts on: Discovery
What is included
The work, item by item
Account setup and verification
Website claim, business information, shipping and return policies, tax configuration, and multi-country or multi-currency setup done to Google's requirements.
Policy compliance review
Misrepresentation checks across your store: contact details, checkout security, return policy visibility, pricing consistency and the other signals Google's reviewers look for.
Suspension recovery
Root-cause analysis of the policy flag, the site and feed changes required, and an appeal written with evidence so it succeeds instead of burning your limited attempts.
Feed and data source configuration
Primary and supplemental feeds, Content API connections, scheduled fetches and rules structured so updates are timely and errors are visible.
Programs and features
Free listings, promotions, product ratings, Merchant Center Next features, local inventory and dynamic remarketing feeds enabled where they pay.
Ongoing monitoring
Weekly diagnostics review, price and availability mismatch checks, and alerting so a small issue never becomes a suspension.
Focused work
Merchant Center tasks with their own page
Fit
This is the right service if
If none of these sound like your store, the Growth Analysis will point at what does.
- Your account is suspended or under warning and the appeals keep failing
- You are launching Shopping for the first time and want it approved without drama
- Item disapprovals fluctuate and no one knows why
- You are expanding to new countries and the account was set up for one
How it runs
From first look to compounding results
Diagnose
Account diagnostics, policy status, feed configuration and the store itself reviewed against current Merchant Center requirements.
Correct
Store pages, policies, feed data and account settings fixed in the order Google's reviewers evaluate them.
Appeal or launch
For suspended accounts, a documented appeal. For new accounts, submission once every requirement is verifiably met.
Maintain
Monitoring and periodic reviews as policies change, especially around promotions, pricing and shipping claims.
Delivered inside
Questions
Merchant Center questions we get asked
Why was our Merchant Center account suspended for misrepresentation?
Misrepresentation is Google's catch-all for trust problems: missing or hidden contact and return information, inconsistent pricing between feed and page, unclear checkout, or business details that do not match other sources. Fixing it means fixing the store, not just the feed.
How long does a suspension appeal take?
Reviews typically take several business days, and repeated failed appeals can lead to longer waits. A single evidence-based appeal after the real fixes is faster than several hopeful ones.
What is Merchant Center Next?
Google's redesigned Merchant Center interface, which changes how products, feeds and settings are managed. We work in both the classic and Next experiences and handle migration between them.
Can you manage Merchant Center for multiple countries?
Yes, including per-country feeds, currency and language handling, shipping and tax configuration, and the local requirements that differ by market.
Connected work
Services this one feeds
Find the leak.
A free Growth Analysis ranks what your store should fix first, by revenue at stake.