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Paid search that pays for itself on the order, not the click

Ecommerce accounts fail in predictable ways: brand terms inflating ROAS, broad match without negatives, conversion values that ignore returns, and budgets that never move toward what sells. We manage accounts the way an owner would if they had the time.

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What changes

  • Brand and non-brand reported separately so growth is real, not recycled
  • Conversion values that reflect margin and returns, feeding smarter bidding
  • Budget flowing toward products and audiences that produce new customers

Acts on: Traffic

What is included

The work, item by item

Account structure

Search campaigns by intent tier, Shopping and Performance Max by margin segment, YouTube and Demand Gen for reach when the unit economics support it. Everything named so a stranger could read it.

Conversion measurement

Enhanced conversions, server-side tagging where it counts, cart value passed accurately, and a monthly reconciliation of platform-reported revenue against orders.

Search term and audience work

Negative keyword mining, broad match only with strong signals, customer match lists for lapsed buyers, and exclusions that stop you paying to reach your own customers.

Creative and landing pages

Responsive search ads written from product language, assets that meet Performance Max requirements, and landing pages chosen or built to match the query rather than defaulting to the homepage.

Budget and bid strategy

Target ROAS and target CPA set from margin, budget pacing tied to inventory and seasonality, and experiments before any strategy change goes account-wide.

Plain reporting

One monthly report with spend, revenue, MER, new versus returning customers and what changed. No vanity dashboards.

Focused work

Google Ads tasks with their own page

Google AdsBrand search campaigns for ecommerceBrand search campaigns for ecommerce: defending the store name, matching landing pages to modifiers, and testing how much of the spend is incremental.ReadGoogle AdsEcommerce remarketing campaignsEcommerce remarketing campaigns: lists built from real behaviour, windows set from the buying cycle, exclusions, and a message per distance from purchase.ReadGoogle AdsEcommerce search campaignsEcommerce search campaigns: text ads for the demand product listings miss, ad groups mapped to landing pages, and query control that keeps spend useful.Read

On your platform: BigCommerce Google Ads agency, Headless commerce Google Ads agency, Shopify Plus Google Ads agency, Shopify Google Ads agency, WooCommerce Google Ads agency.

Fit

This is the right service if

If none of these sound like your store, the Growth Analysis will point at what does.

  • Your ROAS looks healthy but most of it is brand search
  • You spend more than $10,000 a month and have never seen a search-term audit
  • Google Ads revenue and Shopify or WooCommerce orders never match
  • Growth targets need new customers, not cheaper repeat buyers

How it runs

From first look to compounding results

  1. Account audit

    Structure, search terms, conversion setup, budget allocation and wasted spend reviewed line by line, with an estimate of what a rebuild would recover.

  2. Measurement first

    Tracking is fixed before spend is touched. Optimising an account on bad conversion data only makes it confidently wrong.

  3. Rebuild and migrate

    New campaign structure launched in parallel with budgets shifted over two to four weeks, so learning phases do not cost you a sales period.

  4. Manage and grow

    Weekly optimisation, monthly strategy, quarterly planning around seasonality and product launches, and a standing list of tests.

Delivered inside

Questions

Google Ads questions we get asked

What ROAS should an ecommerce store target in Google Ads?

The right target comes from your gross margin, return rate and how much you value a new customer. A 400% ROAS can be a loss for one store and a windfall for another, so we set targets from your numbers, not from a benchmark.

Do you manage Meta ads too?

Yes, when a client wants paid social and search run as one system with one measurement model. We prioritise the channel that produces incremental new customers for your category.

How quickly can a rebuilt account stabilise?

Smart Bidding needs a few weeks of consistent conversion data after structural changes. We migrate gradually so performance does not dip during that window.

Will we own the Google Ads account?

Always. The account, its history and its data stay in your Google Ads and Merchant Center accounts. We work through manager access that you can revoke at any time.

Connected work

Services this one feeds

All services
Get foundGoogle ShoppingShopping campaigns and free listings run from a clean feedExploreMeasure and retainEcommerce AnalyticsGA4, GTM, server-side tracking and attribution you can trustExploreConvert moreConversion Rate OptimizationResearch-led testing on product, cart and checkout templatesExploreBuild the storeProduct Feed OptimizationTitles, attributes and rules that lift Shopping performanceExplore

Find the leak.

A free Growth Analysis ranks what your store should fix first, by revenue at stake.

Get a Growth Analysis