DTC ecommerce marketing agency

Start with the money. A brand that keeps most of the retail price can afford to buy a customer at a loss and recover it on the second order. A retailer working on supplier margin cannot, and a print partner takes its cut before the store sees anything at all. Cadence works the same way. A subscription charges again in thirty days whether or not anyone visits, a wholesale account reorders when its shelf empties, and a made-to-order workshop cannot accept more orders than it can build. Every target we set, from an acceptable cost per order to the size of a promotion, comes from those two facts rather than from a category average.

Product feeds are where business model shows up first. A brand with no manufacturer barcode sets identifier_exists to false rather than inventing one. A pre-order sets availability to preorder and has to carry an availability date, or the listing gets held. Refurbished stock needs the condition attribute set honestly and photographs of the actual unit. A fixed kit is flagged as a bundle, a pack of identical items carries its multipack count, and a store selling into three countries needs a feed label, a currency, a price and shipping settings for each of them. None of that is optional, and most of it stays invisible until listings start dropping out of the account.

The platform features a model depends on decide what is buildable at all. Trade pricing needs company accounts, price lists and payment terms rather than a discount code. A subscription needs selling plans, skip and swap, and a way to move the next shipment date without a support ticket. Selling into other countries needs market level pricing, local payment methods and duties settled at checkout. Measurement changes with it. A subscription is judged on payback across billing cycles, a trade account on reorder value over a year, a resale store on how fast unique stock turns. We report the number the model runs on rather than a single blended return on ad spend.

The pages below take one model each. Some describe how a store makes money, such as subscription boxes, trade accounts, print on demand, resale or bundles. Some describe a moment in a store's life, such as moving off one platform onto another, or taking a crowdfunded product into a permanent catalog. Each one sets out the unit economics, the search demand, the feed and policy constraints, the campaign structure that fits and the places revenue leaks in that specific model. Plenty of stores run two of these at once, and several of the pages describe exactly that situation.