Technology
Ecommerce technology we work in
Every service is delivered inside the tools your store already runs. One page per tool: what we do with it, when it fits and what to watch.
Storefront frameworkAstroAstro for ecommerce stores: content and programmatic pages that ship almost no JavaScript, built as data and templates and served on one domain with the store.Data warehouseBigQueryBigQuery for ecommerce stores: the GA4 export joined to orders and ad cost, cohort and repeat purchase tables, queries built to keep scan costs sane.Product feedsChannableChannable agency for ecommerce brands: catalog rules per channel, marketplace listings with order and stock sync, and search campaigns generated from products.Edge and performanceCloudflareCloudflare for ecommerce stores: DNS and redirects handled properly, content and headless builds hosted at the edge, forms and crawlers managed on purpose.Product feedsDataFeedWatchDataFeedWatch agency for ecommerce brands: one catalog source shaped per channel, titles built from real demand, identifiers fixed and refreshes monitored.Shopify trackingElevarElevar for ecommerce stores: a Shopify data layer built to spec, checkout purchases captured server side, destinations monitored and matched to orders.Product feedsFeedonomicsFeedonomics agency for ecommerce brands: multi-source catalog data normalised, channel and marketplace specs met, feed rules owned in house.AnalyticsGA4GA4 for ecommerce stores: complete purchase events, property settings that fit a store, channel groups set correctly and revenue reconciled to orders monthly.Search dataGoogle Search ConsoleGoogle Search Console for ecommerce: query and page data read by template, indexing worked as a catalog problem, product rich results and exports kept.Tag managementGoogle Tag ManagerGoogle Tag Manager for ecommerce: a documented data layer, checkout events through a custom pixel, consent mode wired correctly, one owner per event.Customer supportGorgiasGorgias for ecommerce: order data in every ticket, macros with actions, rules that resolve the predictable questions, support signals fed into marketing.Headless ShopifyHydrogenHydrogen for ecommerce stores: a headless Shopify storefront on the Storefront API, with editable content, tracking rebuilt and an honest case for going custom.Email and SMSKlaviyoKlaviyo agency for ecommerce brands: flows built on real purchase cycles, segments from store data, clean deliverability and revenue reconciled to orders.ReportingLooker StudioLooker Studio for ecommerce stores: one dashboard per decision, metrics defined once, sources joined carefully and every figure traceable to an order.Paid socialMeta AdsMeta Ads agency for ecommerce brands: pixel and Conversions API events, a feed that matches the site, creative on a schedule, results reconciled to orders.Paid searchMicrosoft AdsMicrosoft Ads agency for ecommerce: Merchant Center feeds, shopping and search campaigns reworked after import, UET tracking checked against orders.Session analyticsMicrosoft ClarityMicrosoft Clarity for ecommerce stores: recordings watched against a question, heatmaps on the templates that sell, friction turned into a ranked test list.ReviewsOkendoOkendo agency for Shopify brands: attribute ratings and profile questions built per collection, requests timed to fulfilment, review data routed into Klaviyo.Email and SMSOmnisendOmnisend agency for ecommerce stores: automations rebuilt from catalog and order data, email, SMS and push in one workflow, revenue reconciled to orders.SMSPostscriptPostscript agency for Shopify brands: compliant SMS consent, flows on order and subscription events, sends held to revenue per message.SubscriptionsRechargeRecharge agency for subscription brands: offers set from how the product is used, a portal built for retention, dunning and save flows that recover revenue.Shopify automationShopify FlowShopify Flow for ecommerce stores: tagging that drives segmentation, order and inventory routines automated, and workflows documented instead of improvised.Shopify platformShopify FunctionsShopify Functions for ecommerce stores: discount, bundle, delivery and validation logic written as code that runs inside checkout instead of stacked apps.LoyaltySmile.ioSmile.io for ecommerce: points, referrals and VIP tiers set from margin and buying cycle, balances shown where the next order is decided.Server-side taggingStapeStape for ecommerce stores: hosted server-side tagging on a custom domain, Shopify webhook purchases, consent passed through and request volume monitored.Paid socialTikTok AdsTikTok Ads agency for ecommerce brands: a creative pipeline built for the feed, pixel and Events API matched, catalog synced, results read against orders.AttributionTriple WhaleTriple Whale for ecommerce stores: blended spend and revenue in one view, one attribution model used consistently, every figure checked against orders.Reviews and loyaltyYotpoYotpo agency for ecommerce brands: review requests timed to delivery, attribute questions, ratings into Google, loyalty points set from margin.
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