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Platform

Shopify Plus, used the way it was meant to be

Plus merchants pay for capabilities most never fully use: checkout customisation, Functions, B2B, Launchpad, expansion stores and higher API limits. We help brands turn those capabilities into conversion rate, average order value and operational speed.

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What shapes the work

How Shopify Plus actually behaves

Platform facts decide the strategy. These are the ones that matter most for growth on Shopify Plus.

Checkout extensibility

Checkout UI extensions and branding APIs allow custom fields, upsells, trust content and delivery logic inside the checkout, replacing the retired checkout.liquid. This is where Plus-only conversion gains live.

Shopify Functions

Functions replace Scripts for discount, delivery and payment customisation, running on Shopify's infrastructure. They are code, and they need to be built and versioned like code.

B2B on Shopify

Company accounts, catalogs with custom pricing, payment terms and quantity rules are native on Plus, which makes a single store serve wholesale and retail without a second platform.

Expansion stores and Markets

Plus includes additional stores and Markets features for international selling. Choosing between one store with Markets and separate expansion stores is an SEO, operations and pricing decision we help make.

What we do on Shopify Plus

The work, by layer

Checkout optimisation

UI extensions, express payment configuration, delivery and discount Functions built and measured for conversion rate and AOV.

B2B implementation

Company structures, catalogs, price lists, net terms and the storefront experience for wholesale buyers.

International SEO and Markets

Hreflang, market-specific content, currency and domain strategy that keeps rankings intact across regions.

High-volume Shopping and ads

Feed segmentation, margin-based campaigns and new-customer acquisition at scale.

Enterprise tracking

Server-side tagging, consent mode, data warehouse exports and reconciled attribution across markets.

Peak readiness

Load testing, app audits, Launchpad planning and rollback plans before Black Friday and launches.

Common problems

What we usually find on Shopify Plus stores

  • Checkout still on legacy customisations

    Brands that relied on checkout.liquid and Scripts need those features rebuilt with extensions and Functions.

  • Markets configured without SEO in mind

    Sub-folders, sub-domains and duplicated content across markets are causing cannibalisation and lost rankings.

  • B2B running on a separate system

    A second platform for wholesale doubles the work when Plus can serve both channels natively.

  • Unused Plus features

    Paying Plus pricing for features that were never implemented.

Services

What we run for Shopify Plus brands

Build the storeShopify DevelopmentThemes, apps, Plus features and Hydrogen buildsExploreConvert moreConversion Rate OptimizationResearch-led testing on product, cart and checkout templatesExploreGet foundEcommerce SEOCategory and product pages that rank for buying queriesExploreGet foundGoogle ShoppingShopping campaigns and free listings run from a clean feedExploreMeasure and retainEcommerce AnalyticsGA4, GTM, server-side tracking and attribution you can trustExploreBuild the storeEcommerce DevelopmentStorefront engineering built for speed and conversionExplore

By service, on Shopify Plus

What changes for each service here

Shopify PlusShopify Plus analytics agencyShopify Plus analytics agency: consolidating storefront ledgers, normalising currency, separating B2B from consumer and reconciling channels to order data.ReadShopify PlusShopify Plus CRO agencyShopify Plus CRO agency with checkout in scope: checkout UI extensions, branding controls, Functions for cart logic and post purchase offers, tested properly.ReadShopify PlusShopify Plus email marketing agencyShopify Plus email marketing agency: one customer profile across storefronts, consent by market, B2B reorder programs and Flow driven entry rules.ReadShopify PlusShopify Plus Google Ads agencyShopify Plus Google Ads agency: a feed per market, margin based bidding, sale events aligned to a clock and wholesale kept out of consumer campaigns.ReadShopify PlusShopify Plus migration agencyShopify Plus migration agency: catalog modeling, customer and order history, a complete redirect map and old checkout logic rebuilt as Functions and extensions.ReadShopify PlusShopify Plus SEO agencyShopify Plus SEO agency for multi storefront catalogs: expansion stores, Markets and hreflang, B2B behind login, bulk metafield content and release governance.Read

Questions

Shopify Plus questions

Other platforms: Shopify, WooCommerce, Headless Commerce, BigCommerce

What does Shopify Plus add for conversion rate?

Checkout customisation is the main lever: upsells, trust content, delivery options and custom fields presented inside the checkout, plus Functions for smarter discounts. Combined with express payments these typically move both conversion rate and AOV.

Do you handle Plus migrations?

Yes, both upgrades from Shopify to Plus and replatforms from other systems onto Plus, including checkout, B2B and multi-store planning.

Can you support multiple Plus stores in different regions?

Yes. We work across expansion stores and Markets configurations, keeping SEO, feeds and tracking consistent across each region.

Find the leak.

A free Growth Analysis ranks what your store should fix first, by revenue at stake.

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