Measure and retain
Email that recovers carts and brings buyers back
For most stores, email and SMS are the cheapest revenue they will ever earn and the most neglected. Flows go unedited for years, campaigns go to everyone, and the abandoned cart series is the default template. We rebuild the retention system around how your customers actually buy.
What changes
- Abandoned cart, browse and checkout recovery flows tuned to your purchase cycle
- Post-purchase and replenishment flows that raise repeat purchase rate
- Campaigns segmented by lifecycle and category so revenue per send goes up while unsubscribes go down
Acts on: Cart, Retention
What is included
The work, item by item
Account and deliverability setup
Authentication (SPF, DKIM, DMARC), sending domain warm-up, list hygiene and consent capture that keeps you inboxed and compliant with CASL and CAN-SPAM.
Core flows
Welcome, abandoned cart, abandoned checkout, browse abandonment, post-purchase, replenishment, win-back and back-in-stock, each with timing and content based on your data rather than platform defaults.
Segmentation
Lifecycle stages, predicted value, category affinity and engagement recency used to decide who gets which campaign, and who gets left alone.
Campaign calendar
A monthly plan built around launches, seasonality and inventory, written and designed to your brand, with a testing cadence for subject lines, offers and send times.
SMS
Added where it earns its cost: transactional updates, cart recovery and high-intent campaigns, with consent handled properly.
Revenue attribution
Flow and campaign revenue reconciled against orders so platform-attributed revenue does not overstate what email actually caused.
Focused work
Email tasks with their own page
On your platform: BigCommerce email marketing agency, Headless commerce email marketing agency, Shopify Plus email marketing agency, Shopify email marketing agency, WooCommerce email marketing agency.
Fit
This is the right service if
If none of these sound like your store, the Growth Analysis will point at what does.
- Email is less than 15% of revenue and your list is larger than 20,000
- Your abandoned cart flow is one email with a discount code
- Every campaign goes to the whole list and open rates keep sliding
- You have a Klaviyo account and no one owns it
How it runs
From first look to compounding results
Retention audit
Flow performance, list health, segmentation, deliverability and revenue attribution reviewed, with the repeat-purchase gap quantified.
Rebuild the flows
Core automations rebuilt and launched in priority order, starting with the cart and checkout recovery series because it pays first.
Run the calendar
Monthly campaign planning, copy, design and sends, with segmentation rules that adapt as engagement data comes in.
Optimise for repeat rate
Flows and campaigns tested against repeat purchase rate and revenue per recipient, and the learnings shared with the ads and CRO work.
Delivered inside
Questions
Email questions we get asked
Which email platform do you recommend for ecommerce?
Klaviyo is the default for Shopify and most WooCommerce stores because of its data model and integrations. We also work in Omnisend, Mailchimp and enterprise platforms when a client is already invested in them.
How much revenue should email drive for an online store?
Well-run programmes commonly produce a fifth to a third of revenue, though it varies with purchase frequency and list size. The more useful measure is repeat purchase rate and revenue per recipient over time.
Do you write and design the emails?
Yes. Copy and design are produced in-house to your brand guidelines and approved by you before anything sends.
Can you fix our deliverability problems?
Usually. Most inbox placement issues trace back to authentication, list quality or sending patterns, all of which we can correct and then monitor.
Connected work
Services this one feeds
Find the leak.
A free Growth Analysis ranks what your store should fix first, by revenue at stake.