Product feeds
Channable agency for ecommerce brands
Channable connects a catalog to shopping channels and marketplaces, applies conditional rules to the data on the way out, and can generate search campaigns from the same product information. Brands often buy it for the marketplace connections and never use the campaign side, or the reverse. We set it up as one system: the product data, the places it is listed, and the ads built from it kept consistent with each other.
Channable
Product feeds · by Channable. A text wordmark, not a logo: we are not affiliated with the vendor and make no claim to its trademarks.
What we do with it
The work inside Channable
A conditional rule set for the whole catalog
Rules read the imported fields and rewrite them per destination: combining attributes into a title, standardising colour names, converting units, setting a category, and marking items to exclude. Because the conditions are visible rather than buried in an export script, a colleague can see why a product appears one way here and another way elsewhere.
Marketplace listings with order and stock sync
Marketplace connections are two directional. Listings and stock levels go out, orders and status updates come back, which means a marketplace becomes part of daily operations rather than a separate inbox. We map the fields each marketplace requires and confirm the order path end to end before volume arrives.
Search campaigns generated from product data
Campaigns, ad groups, keywords and ad text can be produced from catalog fields and updated as the catalog changes, so products that go out of stock stop being advertised and new lines appear without manual build work. This suits long catalogs where writing ads individually was never going to happen.
Country, language and currency variations
One catalog frequently needs several published versions. We build the variations for each market, including translated fields where the store has them, market-specific pricing and shipping data, and the identifiers a channel requires in that country, then keep them from drifting apart.
Monitoring and change control
Every export gets a check after each publish: item counts against the catalog, errors returned by the channel, and products that dropped out since the previous run. A change to a rule is made against a known baseline so its effect can be seen rather than guessed at.
When it fits
Channable is the right tool when
Brands moving from their own store into marketplaces
Listing, stock and orders in one connection is the difference between a marketplace being a growth channel and being a manual job somebody does on Fridays.
Catalogs too long to advertise by hand
Thousands of products cannot be given individual ads and keywords by a person. Generating that structure from the data, then refining the categories that matter, is the practical route to coverage.
Stores selling into several countries
Multiple markets multiply the number of exports to maintain. A rule engine that produces each variation from one source keeps the versions aligned when a product changes.
Small teams running many channels
Where one person owns marketplaces, shopping and paid search, tooling that keeps those in a single place is worth more than any individual feature comparison suggests.
What to watch
Where accounts drift
Facts about defaults and costs, not criticism. These are the settings we check on every account.
Cost scales with products and connections
Both catalog size and the number of active channels affect the plan, so the commercial case should be made per channel: what it is expected to sell, against what it costs to list and maintain.
Marketplaces bring obligations, not just listings
Selling on a marketplace means meeting its dispatch times, returns handling and service expectations. The integration is the straightforward part; agreeing who answers messages and processes returns is the part that decides whether it works.
Generated campaigns still need managing
Building structure from a catalog does not set budgets, write negatives or judge which categories deserve investment. Automation gives coverage and consistency, and someone still owns the commercial decisions on top of it.
Rules age with the catalog
A condition written for last year's product types silently mishandles a new range. Reviewing the rule set when the catalog structure changes prevents a new collection launching with the wrong category or no title format at all.
What does this do that a platform feed app does not?
Conditional rules across the whole catalog, several channels maintained from one import, marketplace order flow, and campaign generation from the same data. A native app publishes what the store holds, which is enough for many merchants until channels or catalog complexity grow.
Can it handle marketplace orders as well as listings?
Marketplace connections generally support sending listings and stock and receiving orders back into the store, though the exact fields and capabilities differ by marketplace. We confirm what the specific connection supports during setup, because operational planning depends on that detail.
Does generating campaigns from the catalog replace an ads manager?
No. It removes the build work and keeps the account in step with the catalog. Bidding strategy, budget allocation, search term review and creative decisions remain human work, and long catalogs make those decisions more important rather than less.
How long does adding a new channel take?
For an established catalog with clean data, a shopping channel is usually quick because most of the mapping already exists. Marketplaces take longer, since account approval, category requirements and operational readiness all sit outside the tool and set the real timeline.
How do you decide between this and another feed platform?
By what the store needs to do next. Marketplace operations and generated campaigns point one way; deep title rules for a Google-first catalog point another; multi-source enterprise data points somewhere else again. All of them handle the basics competently, so the decision rests on the edges.
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