Generator
Product feed title builder
Google matches Shopping queries to product data, and the title is the field that matters most. This builder puts your product's fields in the order that matches how people search for that category, counts the characters, previews what a phone placement shows, and flags words that Merchant Center policy does not allow in a title.
Why field order matters
Shoppers type the product type and the attribute that matters to them, and Google weights the words near the front of a title more heavily. A title that reads Trail Runner 3 says almost nothing; Northwind Men's Trail Running Shoe, Waterproof, Grey, Size 11 matches the queries a buyer actually types and survives truncation, because the most useful words come first. Each category pattern in the builder reflects the fields that carry the query in that category: gender and product type for apparel, model and specification for electronics, material and dimensions for home goods, line and volume for beauty, flavour and pack size for food and supplements.
How to use the output
Build titles as rules in a supplemental feed or a feed tool rather than editing the catalog by hand, so every variant inherits the pattern and future products get it automatically. Roll a new pattern out to one category at a time and watch impression share, because wholesale rewrites reset product history. Keep the store's product page title readable for people; the feed title is allowed to be more literal.
What the checks mean
Merchant Center truncates titles beyond 150 characters and most mobile placements show around 70, so the builder counts both. Promotional words such as free shipping or sale, symbols used for attention, and titles in all capitals are against the product data policy and lead to disapprovals. A missing brand is flagged because most categories match better with the brand first; the exception is own-brand products in categories where nobody searches by brand, where the product type can lead.
Questions about this tool
Should the title include the size and colour of each variant?
Yes, when each variant is its own feed item sharing an item group. The title should describe the exact item the shopper will receive, which means the colour and size of that variant. Google shows the matching variant for a query that includes those attributes.
Does a longer title always match more queries?
No. Extra words that nobody searches for dilute the ones that matter and push useful words past the truncation point. Include the fields that carry queries for the category and stop there; the description field is the place for everything else.
Can I use this for Meta catalog ads too?
Mostly. Meta's catalog reads the same title field, but its placements show far less text and the image carries the ad. A shorter, more natural version of the same title often works better there, so many stores keep two title rules in their feed tool.
By CartKernel · Last reviewed
Where this arithmetic gets applied
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Run it on your real numbers.
A free Growth Analysis applies all of this to your store and ranks what to fix first, by revenue at stake.