Reviews
Okendo agency for ecommerce brands
Okendo gathers reviews, attribute ratings, photos, videos and customer profile answers from Shopify orders and turns them into on-page proof, Google ratings and profile data for email. The typical install we find has the star widget live, one generic request email and none of the attribute or profile questions that make Okendo different. We build the question set for the catalog, time the requests to the product and route the data into the rest of the stack.
Okendo
Reviews · by Okendo. A text wordmark, not a logo: we are not affiliated with the vendor and make no claim to its trademarks.
What we do with it
The work inside Okendo
Attribute ratings designed per category
Okendo lets a store ask for ratings on product attributes beyond the overall score. We define a short set per collection: fit and comfort for footwear, scent strength for candles, ease of assembly for furniture. Those ratings appear as summary bars on the product page and answer the question the shopper came with.
Customer profile questions
Reviewers can answer questions about themselves, such as skin type, age range, dog size or experience level. We pick the two or three that matter for the catalog so shoppers can filter reviews by people like them, and pass the answers to Klaviyo as profile properties for segmentation.
Request sequences built on fulfilment
Okendo triggers from Shopify orders and fulfilment. We set the delay by product type, add a reminder for customers who did not respond, ask for media where photos change the decision, and skip customers with an open return. Requests can also go out through Klaviyo so the email matches the brand's other sends.
Ratings in organic results and Shopping
Okendo adds product review structured data and can supply a product ratings feed to Google Merchant Center. We validate both, keep product identifiers consistent between the feed and the catalog, and check that stars appear on eligible product pages and listings.
Referrals, loyalty, quizzes and surveys
Okendo has grown beyond reviews into referrals, loyalty, quizzes and post-purchase surveys. Where a store uses them, we connect a review to a reward, use quiz answers to recommend products, and put a survey on the order confirmation page to learn where new customers first heard of the brand.
Review content in the store and in ads
Approved reviews and media can be displayed in carousels, on collection pages and in emails, and exported for ad creative with the reviewer's permission. We decide where each type of proof belongs and keep the displayed rating consistent everywhere it appears.
When it fits
Okendo is the right tool when
Shopify and Shopify Plus stores
Okendo is built around the Shopify order and customer model. That is where the integration is deepest and the setup is quickest.
Products where fit, feel or suitability decides the purchase
Apparel, footwear, beauty, supplements and outdoor gear all benefit from attribute ratings and profile filters more than from a plain star count.
Brands that want review data inside Klaviyo
The Klaviyo integration sends review events and profile answers, so a store already segmenting in Klaviyo gets more from Okendo than from a tool that keeps reviews to itself.
Stores collecting photos and video from customers
Okendo's media requests and galleries suit brands whose customers show the product in use.
What to watch
Where accounts drift
Facts about defaults and costs, not criticism. These are the settings we check on every account.
Plans are tiered by order volume
Pricing steps up with monthly orders, and some features sit on higher tiers. A store growing into peak season should check which tier its order count will land in.
Widget load on the product page
Each Okendo widget loads its own script and styles. Measure Core Web Vitals on a product page before and after adding carousels, badges and galleries.
Questions need maintaining as the catalog changes
Attribute and profile questions are set per product group. New collections launch without questions unless someone assigns them, so the question set should be reviewed each time the catalog expands.
Incentivised reviews need disclosure
Offering points or a discount for a review is allowed when it is not conditioned on a positive rating and is disclosed. Okendo can label incentivised reviews; the setting should be on, and the request copy should not ask for a specific rating.
What attribute questions should a store ask in Okendo?
The ones a shopper would ask a friend who owns the product. Usually two to four per collection: how it fits, how it feels, how long it lasts, whether it was easy to use. Fewer questions get more completed reviews, so we cut anything that does not change a buying decision.
Can Okendo send review requests through Klaviyo?
Yes. The integration can trigger the request from a Klaviyo flow using Okendo's review request events, so the timing, design and suppression rules live alongside the store's other post-purchase emails. Okendo can also send from its own mailer if the store prefers.
Will Okendo reviews appear as star ratings in Google Shopping?
They can, through the product ratings feed to Merchant Center, once Google has approved the store for product ratings and the feed carries matching product identifiers. Star display in organic results uses on-page structured data, which is a separate check.
What do you do with critical reviews collected in Okendo?
Publish them, route them to support and answer them publicly. A review that flags a defect or a shipping problem is a support ticket first. Okendo's moderation settings can hold reviews for a period, and we use that window to respond, not to filter.
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