Email and SMS
Omnisend agency for ecommerce brands
Omnisend connects to a store's catalog, orders and customer events and puts email, SMS and web push in one automation builder. Most accounts we take over run the pre-built welcome and cart workflows exactly as installed, with the product picker doing the design work and the reports never checked against the store. We rebuild the automations around the catalog, tighten the segments and put the channel on numbers the store can trust.
Omnisend
Email and SMS · by Omnisend. A text wordmark, not a logo: we are not affiliated with the vendor and make no claim to its trademarks.
What we do with it
The work inside Omnisend
Automations rebuilt from the store's own data
Omnisend ships ready-made workflows for welcome, cart, browse and order events. We keep the triggers and rewrite the logic: delays that match the shipping promise, splits by order value and first versus repeat purchase, product recommendations drawn from what the customer looked at, and exit conditions so a buyer leaves the cart series the moment the order lands.
Segments that read shopping behaviour
The segment builder can filter on order count, spend, products bought, campaign engagement and channel consent. We build a small set the store will actually use: recent first-time buyers, customers whose last order is past the reorder window, subscribers who click but never buy, and contacts consented to SMS but not email.
Email, SMS and push as one sequence
Because all three channels sit inside one workflow, a message can start as email, follow with push if unopened and finish with SMS only for customers who asked for it. We set the channel order per workflow, cap SMS to the messages worth the cost and keep push for restocks and order updates.
Forms that collect the right consent
Popups, landing pages and embedded forms capture email and SMS consent separately, with wording and checkbox behaviour matched to Canadian and US rules. We set display rules by page and traffic source so a returning customer is not asked to sign up again on every visit.
Catalog and integration checks
Omnisend's Shopify, WooCommerce, BigCommerce and Wix connections sync products, orders and customers. We confirm the catalog, variant images and prices are current before any product block goes into an automation, and connect review, loyalty and subscription apps so their events can trigger messages.
Reporting on a click basis against orders
Omnisend reports sales attributed to campaigns and automations inside its own window. We export those figures monthly, compare them to store orders, separate new from returning customers and report the channel as a share of revenue the finance side can reconcile.
When it fits
Omnisend is the right tool when
Stores that want email and SMS in one tool without a large team
The workflow builder, templates and product picker are designed so one person can run the program. A store with a small marketing team gets more done here than by stitching separate tools together.
Catalogs where product blocks do the selling
Home goods, apparel and gift stores with strong imagery benefit from automations that pull live products, prices and images straight from the catalog.
Merchants on Shopify, WooCommerce, BigCommerce or Wix
Those are the native integrations. Order, product and customer data flow in without custom work, which is what the segments and triggers depend on.
Brands moving up from a general newsletter tool
A store that has been sending a weekly newsletter from a generic platform gains behaviour-based automation the moment the integration is live.
What to watch
Where accounts drift
Facts about defaults and costs, not criticism. These are the settings we check on every account.
Contact counts include people you never mail
Plans are priced by the number of contacts, so stored profiles that never engage still count toward the tier. Cleaning the list on a schedule keeps the bill in line with the audience that matters.
SMS is billed separately
Text messages are paid for as credits on top of the plan, with costs that vary by destination country and message length. A workflow that sends SMS to every contact can use the credit balance quickly.
Pre-built workflows send until you change them
The ready-made workflows go live with default copy, delays and product blocks. They keep sending in that form until someone edits them, so a review of every active automation belongs in the first week.
Attribution follows Omnisend's rules
Sales are credited to a message when a contact buys within Omnisend's attribution window after engaging. The figure is useful for comparing campaigns with each other and needs reconciling with the store before it is treated as revenue.
Which Omnisend automations should a store switch on first?
Cart abandonment, a welcome series and a post-purchase sequence, in that order, because they reach the largest number of shoppers with the clearest intent. Browse abandonment, replenishment and win-back come next once the store has enough order data to time them well.
Can Omnisend run SMS for a Canadian store?
Yes. Omnisend sends SMS to Canadian numbers and supports separate SMS consent. The store needs express consent with clear sender identification and an unsubscribe method, and we set quiet hours and sending limits to match Canadian and US rules for each market it sells to.
Do you migrate lists and workflows from another platform?
We export contacts with their consent status and dates, rebuild the automations rather than copy them, warm the new sending domain gradually and run both platforms for a short overlap so no active sequence stops part-way.
How do you keep Omnisend deliverability healthy?
A branded sending domain with SPF, DKIM and DMARC records, a list that drops contacts who have not engaged in a defined period, sending volume ramped before peak season, and campaign frequency held to what the list has shown it tolerates.
What does the monthly Omnisend report include?
Revenue from automations and campaigns reconciled to store orders, list growth net of unsubscribes, deliverability signals such as bounce and complaint rates, SMS spend against SMS revenue, and the one or two changes we recommend for the next month.
Works alongside
Find the leak.
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