Paid social
TikTok Ads agency for ecommerce brands
TikTok Ads sells through short video in the feed, with the pixel, Events API and catalog carrying store data into the auction and Smart+ campaigns automating most of the delivery. Most ecommerce accounts we audit are running a few repurposed Instagram videos on a single campaign, with purchase counts nobody has checked against the store. We run the account on a creative pipeline, clean events and a feed that matches the site, and report it on new customers and store revenue.
TikTok Ads
Paid social · by TikTok. A text wordmark, not a logo: we are not affiliated with the vendor and make no claim to its trademarks.
What we do with it
The work inside TikTok Ads
Creative made for the feed
TikTok rewards video that looks native: a person, a demonstration, a hook in the first seconds. We plan concepts around the questions shoppers have about the product, work with creators through the platform's tools or directly, and produce enough variations to keep the account supplied as ads wear out.
Spark Ads from creator and brand posts
Spark Ads promote existing organic posts from the brand's account or a creator's, keeping the likes and comments. We use them for creator content the store has permission to boost and for the brand's own posts that already perform.
Events the auction can optimise on
The TikTok pixel and Events API need to send view content, add to cart and purchase events with matching identifiers so they deduplicate. We install both, check event matching, and pass the customer parameters the store is permitted to share so the account optimises on complete purchase data.
Catalog and Video Shopping Ads
A synced catalog lets video ads show product cards and pull products dynamically. We manage the feed, map product sets to campaigns, and keep prices and stock aligned with the site so a shopper never lands on a sold-out item.
Campaign structure and Smart+
Smart+ automates targeting, bidding and creative selection. We use it for the main sales campaign, keep a manual campaign for tests where variables need controlling, and set audience exclusions so existing customers are reached through retention channels rather than paid impressions.
Reading results against the store
TikTok reports conversions inside its click and view windows. We reconcile to store orders, separate new from returning customers, watch post-purchase survey responses for TikTok mentions, and treat platform-reported purchases as a comparison metric rather than revenue.
When it fits
TikTok Ads is the right tool when
Products that demonstrate well in fifteen seconds
Beauty, gadgets, kitchen tools, apparel, fitness and novelty categories give a creator something to show. A purely functional replacement part is harder to sell here.
Brands with a creative pipeline or willing to build one
The channel consumes video. A store that can produce or commission fresh content each month has what it needs; one relying on a single brand film will run short quickly.
Price points that suit a quick decision
Products a viewer can buy without a long comparison convert best from the feed. Higher-priced items can work with a retargeting path and a strong landing page.
Stores with clean events and a synced catalog
Both are prerequisites for Smart+ and shopping formats. We check them before spend goes in.
What to watch
Where accounts drift
Facts about defaults and costs, not criticism. These are the settings we check on every account.
View-through conversions are in the default numbers
Reported purchases include people who saw an ad and bought later without clicking. Compare against store orders and, where possible, use click-only views for budget decisions.
Creative fatigue arrives quickly
Frequency builds fast in a feed environment and cost per order rises as an ad ages. The account needs a refresh cadence and a rule for retiring ads, not just a launch.
Ad policies on claims and categories
TikTok's policies restrict before-and-after imagery, health and weight claims, and several product categories, and review can reject ads that would pass elsewhere. Creative and landing pages need checking against the current policy before production.
Market availability changes
Ad formats, shopping features and catalog options differ between the United States and Canada and change over time. Confirm what is available in each market the store sells to before building a plan around a feature.
Is TikTok Ads only for younger audiences?
No. The platform's audience spans age groups, and delivery follows who responds to the creative. The question is whether the product can be shown in short video and whether the store can keep producing it.
How many videos do we need to launch on TikTok Ads?
Enough to test several hooks and formats at once, then a steady supply after that. A launch usually needs a handful of distinct concepts with variations, and the cadence afterwards depends on how fast frequency climbs at the store's budget.
Do we have to use TikTok Shop to advertise on TikTok?
No. Ads can drive to the store's own site with the pixel and catalog. TikTok Shop is a separate sales channel with its own listings, fulfilment rules and fees, available in some markets, and it is a decision about where orders are taken, not a requirement for advertising.
How do you measure TikTok Ads honestly?
Reconciled store orders, new customer share and blended cost per new customer, with platform-reported conversions shown alongside as a directional figure. A post-purchase survey question adds a view of demand the click data misses.
Can you work with creators for our TikTok campaigns?
Yes. We brief creators, manage usage rights and Spark Ads permissions, and keep the content in a pipeline the account can draw on. The store approves the concepts and the creators before anything is produced.
Delivered through
Works alongside
Find the leak.
A free Growth Analysis ranks what your store should fix first, by revenue at stake.